Expensive furniture may be unprofitable
source: visits： date:2014-06-30
Furniture is the traditional industry has two characteristics: the first is the sudden huge profits, from the factory to the final consumer, it's about price for several times; The second is small profits, the industry almost didn't make money, factories, dealers and markets are unprofitable.
According to the report, from netease household furniture is not highly profitable for four reasons: one is the furniture repeated consumption frequency is low, less repeat customers; 2 it is big-box formats makes the rent cost is high; 3 it is to store operating costs continue to rise; Four is high prices squeezed space furniture industry's growth. Purely from the point of view of the cost of production is not expensive furniture, but rents and other costs ratio is very high, thus make prices deviate from the value itself. This phenomenon reflects the traditional marketing mode of furniture of great ?